- Description
- Objectives
- Outline
- Materials
- Certification
- System Requirements
- Watch a Demo
An event planner is, most simply, someone who organizes an event. Any time people meet for a purpose, whether it is for a wedding, a conference, or the grand opening of a new store, someone is needed to supervise all the details to guarantee the event happens and that it is a success. Our Event Planning Professional program can help you become that person.
Event Planning & Management
After completing this course, you should be able to:
- Define the principles of event leadership and management
- Recognize the steps for planning an event budget, working with vendors, and necessary time management skills
- Differentiate between types of virtual and live events, venues, seating arrangements and audio and visual effects
- Identify various design approaches and how to implement them
- Recall types of design elements, impacts and sustainability
Wedding Consultant
After completing this course, you should be able to:
- Identify techniques for planning a wedding ceremony
- List the steps between engagement and the wedding day
- Define the elements involved in the wedding consulting business
- Recall techniques for marketing and determining fees and service
- Recognize basic wedding elements of being a wedding consultant
Start Your Own Business
After completing this course, you should be able to:
- Define entrepreneurship
- List the steps for developing a business plan
- Recall methods for marketing your business
- Recognize the concepts behind financing strategies
- Differentiate between potential strategies for growing your business
Event Planning & Management
Event Planning and Management Module 1
Event Project Management
- What is an Event?
- Event Management Challenges
- Events, Human History and Culture
- Role of Event Managers
- Events as Projects
- Project Management Perspectives
- Event Project Definition, Organization and Framework
- Stakeholder Requirements
- Project Planning
- Project Risk Management
Event Planning and Management Module 2
Event Design and Operations
- Events as Designed Experiences
- Concept and Theme
- Understanding Event Experiences
- Event Staging and Logistics
- Why Do Operations Matter in Events?
- Event Operations Strategy
- Supply Chain Management
- Event Logistics and Capacity Management
Event Planning and Management Module 3
Human Resource Management
- Finding the Right People
- Challenges in Practice to the Events Industry
- Event Induction and Acculturation
- Effective Communication
- Employee Learning and Development
- Motivation
- Maximizing Performance and Retaining Employees
- Remunerating Staff
Event Planning and Management Module 4
Event Finance and Marketing
- Financial Terminology
- Financial Planning and Control
- Budgeting and Events
- Methods of Budgeting
- Comparing Actual and Budgeted Performance
- Event Marketing Planning
- Event Sponsorship
Event Planning and Management Module 5
Event Law, Health, Safety, and Risk Management
- Legal Environment
- Legal Requirements
- Insurance
- Guiding Principles of Health, Safety and Risk
- Health and Safety Management
- Risk Management
- Risk Assessment
- Specific Event Risks
Event Planning and Management Module 6
Sporting and Mega Events
- Overview of the Sports Industry
- Managing Participants
- Sporting Events Marketing
- Defining Mega Events
- Mega Event Periods
- Mega Event Tourism
Event Planning and Management Module 7
Public and Business Events
- Public Sector Specific Events
- Third Sector
- Categorization of Business Events
- Conferences and Meetings
- Incentive Events and Performance Improvement
- Networking Events
- Corporate Hospitality
- Exhibition and Trade Shows
- Business Event Customer
- Business Event Evaluation
Event Planning and Management Module 8
Cultural Events, Sustainability and Media
- Cultural Events
- Festivals
- Programming and Marketing Cultural Events and Festivals
- Event Impacts
- Measuring Impacts and Evaluating Events
- Sustainable Events
- The Role of the Media in Events Management
- Media Management
**Outlines are subject to change, as courses are always under improvement for your benefit**
Wedding Consultant
Wedding Consultant Module 1
The Ceremony Planner
- Setting the Tone for the Wedding
- Taking Charge of the Wedding
- Choosing an Official
- Deciding Who will Participate
- Planning the Ceremony Location
- The Wedding Program
- The Wedding Rehearsal
- The Ceremony Text
- Incorporating Personal Beliefs
- Checklists and Worksheets
Wedding Consultant Module 2
Wedding Vows and Traditions
- Envisioning Your Event
- The Budget, When and Where and Guest List
- Transforming Your Space
- Flowers, Photography, Music
- The Dress and All the Rest
- A Rousing Reception
- The Invitation Suite and Cake
- Favors and Welcome Gifts
- The Other Parties
- The Day of. . . in Detail
Wedding Consultant Module 3
The Wedding Consultant Business
- Characteristics of a Successful Bridal Consultant
- The Role of the Consultant
- Wedding Day Duties
- Consulting Services and Fees
- Developing Your Market
- Writing a Mission Statement
- Building the Foundations of Your Business
- Writing a Business Plan
- Legal Issues
- The Cost of Doing Business
- Developing a Vendor Network
- Marketing Your Business
- Using the Internet
- Tracking Your Finances
Wedding Consultant Module 4
The Portable Wedding Consultant
- Accessories, Attendants, Attire
- The Ceremony Itself
- Divorced parents
- Finances, Flowers, Guest Lists
- Invitations, Honeymoon
- Kids at Weddings
- Music and Photography
- Hair and Makeup
- Rehearsals, Gifts, the Reception
- Showers, Rings, Thank You Notes
- Traditions, Transportation
- Tuxedos, Wedding Gowns
- Videography
- Wedding Cakes
**Outlines are subject to change, as courses and materials are updated.**
Start Your Own Business
Start Your Own Business Module 1
Entrepreneurs and Entrepreneurship
- Defining Entrepreneurship
- Free-Enterprise System
- What is a Small Business?
- Paths to Enterprise Ownership
- Benefits and Costs of Becoming an Entrepreneur
- Lean Startup Methodology
- What is a Business Plan?
- Business Plan Components
Start Your Own Business Module 2
Creating Business and Exploring Your Market
- What Defines a Business?
- Business Opportunity Decision Process
- Your Competitive Advantage
- Determining the Value of a Business
- Product Life Cycle
- Customer Research
- Segment and Industry Research
- Market Positioning
Start Your Own Business Module 3
Marketing Mix and Smart Selling
- The Marketing Mix
- Product, Price, Place, Promotion
- Advertising and Sales Promotion
- Publicity Potential
- Developing a Marketing Plan
- Sales Call
- Creating a Sales Force
- Customer Relationship Management Systems
Start Your Own Business Module 4
Costs and Financial Statements
- Start-Up Investment
- Estimate Value
- Fixed and Variable Costs
- Calculating Critical Costs
- Income Statements
- The Balance Sheet
- Financial Ratio Analysis
- Balance Sheet Analysis
Start Your Own Business Module 5
Cash Flow, Taxes, and Financing Strategies
- Cash Flow
- Working Capital Cycle
- Using a Cash Flow Statement
- Capital Budgeting
- Gifts and Grants
- Debit and Equity Financing
- Investing
Start Your Own Business Module 6
Legal Issues and Operating for Success
- Business Legal Structures
- Contracts
- Commercial Law
- Intellectual Property
- Protecting Tangible Assets
- Licenses, Permits, and Certificates
- Production-Distribution Chain
- Supply Chain Management
- Defining Quality
Start Your Own Business Module 7
Management, Leadership, Financing, Licensing
- The Entrepreneur as Leader
- Business Management
- Creating and Managing Organizational Culture
- Ethical Leadership
- Social Responsibility and Ethics
- Focus Your Brand
- Harvesting and Exiting Options
- Creating Wealth by Selling a Profitable Business
**Outlines are subject to change, as courses and materials are updated.**
All course materials included.
Event Planning & Management
Upon successful completion of our Event Planning & Management course, students will be prepared, in part, to sit for the National Association for Catering & Events (NACE) CPCE certification exam. Eligible candidates must have also worked in the catering & events industry full time within the past three years and have attended 30 hours of professional development in the past five years.
Note: This course is not affiliated with, nor has it been endorsed by the National Association for Catering & Events.
Internet Connection
- Broadband or High-Speed - DSL, Cable, and Wireless Connections
*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.
Hardware Requirements
- Processor - 2GHz Processor or Higher
- Memory - 1 GB RAM Minimum Recommended
PC Software Requirements
- Operating Systems - Windows 7 or higher
- Microsoft Office 2013 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers - Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- QuickTime, Windows Media Player &/or Real Player
MAC Software Requirements
- Operating Systems - Mac OS x 10 or higher with Windows
- Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers- Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- Apple QuickTime Media Player