ED-HT-102 Event Planning Entrepreneur

Price: 
$2,700.00
Category: 
Hospitality & Travel
Combined Hours: 
495
Course Type: 
Mentor Supported
Bundled Courses:
Event Planning & Management
Start Your Own Business
  • Description
  • Objectives
  • Outline
  • Materials
  • Certification
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  • System Requirements
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The event planning business is not only growing, but it can be very profitable. If you have creativity, people skills and fantastic organization, an event planning business may be the career of your dreams. The two big obstacles are establishing your credentials and gaining clients. Our Event Planning Entrepreneur program can help you get started. 

Event Planning & Management

Event planners need professional caliber information that explains everything from how to decorate, to the use of technology, and everything in between. In this course you will learn that information and much more. It is through planned events that we remember our shared history, our friends, family, and community.

We include information on greener events, corporate social responsibility, international best practices, and the expanding event field. You will also learn how technology, including the use of social media, may be harnessed to improve the financial, environmental, and other strategic outcomes of a special event. 

Prerequisite(s): None

Start Your Own Business

Have you ever eaten a Mrs. Fields cookie? Used a MacBook? Listed to a podcast? Entrepreneurs brought these products to your world. People that start their own businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as earnings and potential success. An entrepreneur is someone who has recognized an opportunity to start a business that other people may not have noticed. Entrepreneurs can shape and create an opportunity where others see little or nothing -- or see it too early or too late. Our Start Your Own Business course will help you create the business you want. Throughout this course you will be working on your business plan and creating a quick comprehensive overview of the elements you want in your new business.

Prerequisite: None

 

** Course Subject to Change.

Event Planning & Management

After completing this course, you should be able to:

  • Define the principles of event leadership
  • Recognize the steps for planning an event budget, working with vendors and necessary time management skills
  • Differentiate between types of virtual and live events, venues, seating arrangements and audio and visual effects
  • Identify various design approaches and how to implement them
  • Recall types of design elements, materials and models of presentation

Start Your Own Business

After completing this course, you should be able to:

  • Define entrepreneurship
  • List the steps for developing a business plan
  • Recall methods for marketing your business
  • Recognize the concepts behind financing strategies
  • Differentiate between potential strategies for growing your business

Event Planning & Management

Event Planning and Management Module 1
Event Leadership

  • Anthropological and Sociological Origins
  • Growth Opportunities
  • Public Relations
  • Global Business
  • The Event Planning Profession
  • Civic Events
  • Models of Sustainable Event Leadership
  • SWOT Analysis
  • The Creative Process in Event Planning
  • Gap Analysis

Event Planning and Management Module 2
Event Plan, Human Resources and Time Management

  • Visual Cues
  • Soundscaping
  • Identifying the Needs of Your Guests
  • Weight, Size, Volume
  • Transportation and Parking Factors
  • Composing the Event Plan
  • Human Resource Management
  • Leadership Styles
  • Leadership Characteristics
  • Organizational Charts
  • Time Management

Event Planning and Management Module 3
Financial Leadership and Vendors  

  • Budgeting
  • Producing Profit
  • Controlling and Reducing Costs
  • Ensuring Positive Event Cash Flow
  • Accounts Payable
  • Common Event Financial Challenges
  • Contracting Your Vendor Partners
  • On-Site Coordination
  • Catering Management
  • Coordinating Technical Production

Event Planning and Management Module 4
Marketing and Risk Management

  • The 5 Ps of Marketing
  • Internal vs. External Event Marketing
  • Event Promotion Techniques
  • Internet Marketing for Events
  • Web Design and Management
  • Risk-Averse Procedures
  • Differences Among Morals, Laws and Ethics
  • Future Trends in CSR
  • Compiling with the Americans with Disabilities Act
  • Why is CSR Important in the Special Events Industry?

Event Planning and Management Module 5
Virtual Events and Career Growth

  • Virtual vs. Live
  • Distance or Blending Learning?
  • Creating New Revenue
  • Tracking and Encouraging the Progress of Leaders
  • Marketing Online vs. Virtual Events
  • Environmental Sustainability
  • Your First Five Steps to Creating Sustainable Events
  • Cultural Sustainability
  • Local Economies
  • Promoting Your Greener Event

Event Planning and Management Module 6
Venues and Staging

  • What is a Corporate Event?
  • Who Attends a Corporate Event?
  • History and Future of Corporate Events
  • Types of Venus Site Surveys
  • Common Venue Oversights
  • Selecting a Venue
  • Why is Staging Needed?
  • Types of Staging
  • Stage Configuration
  • Choosing the Best Stage for Your Event

Event Planning and Management Module 7
Seating, Rigging, Lighting and Video

  • Types of Chairs and Tables
  • Estimating Seating Capacity
  • Choosing the Best Seating Configurations
  • The Basics of Rigging
  • Rigging Equipment
  • Rigging Points
  • Elements of Light
  • Gobos
  • Three-Point Lighting
  • Video Cameras and Controls 

Event Planning and Management Module 8
Audio, Speakers and Design Teams

  • Why Are Audio Systems Needed?
  • Parts of a Sound System
  • Types of Microphones and Speakers
  • Preparation Spaces
  • Presentation Management
  • The Value of Rehearsals
  • The Proposal Response Process
  • Advantages and Disadvantages of Freelance and Corporate Design Teams
  • Differences Between Freelance and Corporate
  • Roles within an Event Design Team

Event Planning and Management Module 9
Developing a Design

  • Drafting Software
  • Venue Floor Plans
  • Creating a Working Floor Plan
  • Fundamentals of Design
  • A Designer’s Toolkit
  • Transforming Data into Design Research
  • Using Your Design Palette
  • Areas of Focus
  • Design Approaches
  • Common Scenic Styles for the Corporate Event World

Event Planning and Management Module 10
Environment Design, Materials and Presenting

  • Providing Directions
  • Providing Atmosphere
  • Scenic Materials and Construction
  • Scenic Painting
  • Adding Finishing Touches
  • How Scenic Concepts are Presented
  • Illustration Styles
  • Effective Presentation Models
  • The Order of Your Presentation 

**Outlines are subject to change, as courses are always under improvement for your benefit**

Start Your Own Business

Start Your Own Business Module 1     
Entrepreneurs and Entrepreneurship  

  • Defining Entrepreneurship
  • Free-Enterprise System
  • What is a Small Business?
  • Paths to Enterprise Ownership
  • Benefits and Costs of Becoming an Entrepreneur
  • Lean Startup Methodology
  • What is a Business Plan?
  • Business Plan Components

Start Your Own Business Module 2   
Creating Business and Exploring Your Market

  • What Defines a Business?
  • Business Opportunity Decision Process
  • Your Competitive Advantage
  • Determining the Value of a Business
  • Product Life Cycle
  • Customer Research
  • Segment and Industry Research
  • Market Positioning

Start Your Own Business Module 3       
Marketing Mix and Smart Selling

  • The Marketing Mix
  • Product, Price, Place, Promotion
  • Advertising and Sales Promotion
  • Publicity Potential
  • Developing a Marketing Plan
  • Sales Call
  • Creating a Sales Force
  • Customer Relationship Management Systems

Start Your Own Business Module 4     
Costs and Financial Statements

  • Start-Up Investment
  • Estimate Value
  • Fixed and Variable Costs
  • Calculating Critical Costs
  • Income Statements
  • The Balance Sheet
  • Financial Ratio Analysis
  • Balance Sheet Analysis

Start Your Own Business Module 5    
Cash Flow, Taxes, and Financing Strategies

  • Cash Flow
  • Working Capital Cycle
  • Using a Cash Flow Statement
  • Capital Budgeting
  • Gifts and Grants
  • Debit and Equity Financing
  • Investing

Start Your Own Business Module 6
Legal Issues and Operating for Success

  • Business Legal Structures
  • Contracts
  • Commercial Law
  • Intellectual Property
  • Protecting Tangible Assets
  • Licenses, Permits, and Certificates
  • Production-Distribution Chain
  • Supply Chain Management
  • Defining Quality

Start Your Own Business Module 7
Management, Leadership, Financing, Licensing

  • The Entrepreneur as Leader
  • Business Management
  • Creating and Managing Organizational Culture
  • Ethical Leadership
  • Social Responsibility and Ethics
  • Focus Your Brand
  • Harvesting and Exiting Options
  • Creating Wealth by Selling a Profitable Business

**Outlines are subject to change, as courses and materials are updated.**

All course materials included.

Event Planning & Management

Upon successful completion of our Event Planning and Management course, students will be prepared for an entry-level job in the Event Planning industry and to sit for the NCCB national certification exam to become a Certified Event Planning Specialist (CEPS).

 International Association for Continuing Education and Training (IACET)

Ed4Career has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, Ed4Career has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of the Accredited Provider status, Ed4Career is authorized to offer IACET CEUs for courses and programs that qualify under the ANSI/IACET Standard.

The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. Under IACET's care, the IACET CEU has evolved from a quantitative measure to a hallmark of quality training and instruction. For more information on IACET, visit iacet.org.

Internet Connection

  • Broadband or High-Speed - DSL, Cable, and Wireless Connections

*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.

Hardware Requirements

  • Processor - 2GHz Processor or Higher
  • Memory - 1 GB RAM Minimum Recommended

 

PC Software Requirements

  • Operating Systems - Windows 7 or higher
  • Microsoft Office 2013 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers - Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • QuickTime, Windows Media Player &/or Real Player

 

MAC Software Requirements

  • Operating Systems - Mac OS x 10 or higher with Windows
  • Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers- Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • Apple QuickTime Media Player